Penguin.co.uk

CLIENT
Penguin Random House

RESPONSIBILITY
Concepts, Illustration & Art Direction

Conceptual illustrations created for Penguin.co.uk. These illustrations accompany editorial pieces ranging from features to articles to quizzes and are used to add both visual interest to the website and to drive traffic to the article itself.

These illustrations vary in style to both best reflect the article they represent, allowing for immediate insight into the article's content and to creating movement and variation across the Penguin website. The illustrations can also aid in driving traffic, as visual assets that can be shared across marketing channels, from organic socials to paid search. This helps to enhance the brand by showing an appealing approach to content to build engagement.

This was a branding project where the client has been running a small business teaching music to local adults and children since 1998. The brand uses this heritage and a connection to the local area through hand-drawn illustration, inviting colours and a bold legible logo.