CREATIVE AREAS

Branding
Illustration
Motion Direction

AWARDS

OGILVY HEALTH

Rare Toys

NF1 is a variable condition, unique and different as the children themselves. To reflect this we created 50 unique toy designs that were as unique as the children, each hand illustrated by an illustrator from north yorkshire.

’Rare Toys’ provides an engaging interactive learning experience to help combat any feelings of loneliness they may have after their diagnosis. A multi-sensory toy that brings together various senses to create education that lasts in their memories.

Many children with NF1 find it overwhelming and isolating. Rare toys addressed this through an owned interative experience. As many diagnosed with NF1 have learning difficulties it was important we tailored the learning experience to their needs. The character would interact with the caregivers screen to educate the children in  a fun way, keeping the approach light and fun.

37% increase in attention and motivation during lessons for students who learn using multisensory methods experience*

*The Science Behind Multisensory Learning: Why It Works for Kids Learn to Shine Education Ltd

Custom Typography & Pattern

Creating the logotype began with pencil explorations of how we can integrate the fluidity of the cafe au lait spots, a prominent sytom of the ailment, into a dynamic word mark. We then looked at how we can manipulate the type to gain more personality; is it confined to a box, do elements jump about, do we crash letters into each other etc.

Packaging

Fybos packaging used a simple  clean mono-line illustration and a type treatment ,taken from the ‘rare toys’  lock-up, as the headline copy to balance  against the more complex interior.

Medicinal Booklet

The Healthcare Professional also gave the patients caregiver a separate A4 booklet that goes into more detail on the medicine. This was designed to double as a colouring book to appear more like an activity book  than a cold manual.

Interactive Mobile Experience

Linking from the QR Code led the child  to a one of two videos, age dependant.  This turned any phone into a interactive learning experience, with animated floors guiding the patient through their day. Each section introduced a different  topic from their day, from the medicine taken through-out the day and their bathing routine.

All leading to an ongoing relationship...

STAGE 01: The child recieves the toy

STAGE 02: They play the video, bringing life and memorability to their daily routine

STAGE 03: The packaging couples as stage and stand, for Fybo to be ready for when they're next needed.