OGILVY HEALTH
Branding & illustration & Motion Direction
Branding & illustration & Motion Direction
As many children diagnosed with NF1 have learning difficulties it was important we tailored the learning experience to their needs. To do this we commissioned a set of 50 custom painted toys, unique to each patient. This character would interact with the caregivers screen to educate the children in a fun way, keeping the approach light and fun.
This was a branding project where the client has been running a small business teaching music to local adults and children since 1998. The brand uses this heritage and a connection to the local area through hand-drawn illustration, inviting colours and a bold legible logo.
Drawing on cafe au lait spots that can be present with the disease, we created custom typography and a pattern that would sit through-out the materials.
Credit: Accrochoc at fr.wikipedia
Image has been edited to increase contrast
Creating the logotype began with pencil explorations of how we can integrate the fluidity of the cafe au lait spots into a dynamic word mark. We then looked at how we can manipulate the type to gain more personality; is it confined to a box, do elements jump about, do we crash letters into each other etc.
Fybos packaging used a simple clean mono-line illustration and a type treatment ,taken from the ‘rare toys’ lock-up, as the headline copy to balance against the more complex interior.
The Healthcare Professional also gave the patients caregiver a separate A4 booklet that goes into more detail on the medicine. This was designed to double as a colouring book to appear more like an activity book
than a cold manual.
Linking from the QR Code led the child to a one of two videos, age dependant. This turned any phone into a interactive learning experience, with animated floors guiding the patient through their day. Each section introduced a different topic from their day, from the medicine taken through-out the day and their bathing routine.
© Flynn Shore 2025