A small campaign created for a youth poetry day ran by Penguin. Designed for navigation and to engage a younger audience with poetry, inspiring more students to take up the art-form.

The design takes from the grass-roots nature of the day, using the progression and the construction of the letterforms to demonstrate the sense of flux and energy that goes into creating poetry. This was rolled out across posters, timetables and signage.

This was a branding project where the client has been running a small business teaching music to local adults and children since 1998. The brand uses this heritage and a connection to the local area through hand-drawn illustration, inviting colours and a bold legible logo.