Mothers Day

A cross-channel campaign created for mothers day to drive sales and site visits. The creative needed to stretch from organic social, to paid media across multiple channels.

The design also needed to be easily editable so that the book covers used could change reactively based on campaign performance. This meant that the campaign could adjust to include the most effective book choices. By using an isometric grid for the illustrations we could expand or contract the book list without perspective attributing importance to specific titles. The books featured in the ads were chosen based on audience purchasing patterns.

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