Inspired by the constructivist movements, this typeface uses the idea of type creation as a building block. Originating from Russia in 1917, constructivism typography saw type as design elements in themselves, finding opportunities to add meaning to designs through type layout and composition. This stemmed from their interpretation of the purpose of art. Rather than depicting self-reflections and opinions, the constructivists believed that arts' true purpose was to reflect the political world they lived in.

This was a branding project where the client has been running a small business teaching music to local adults and children since 1998. The brand uses this heritage and a connection to the local area through hand-drawn illustration, inviting colours and a bold legible logo.