Penguin Instagram

A collaborative project within the Penguin Creative team, this series looked to add intrigue and drama to some of our front-list titles, generating engagement within social channels.

The core styling and concepts were led by Desiree Adams and myself, with other team members contributing and collaborating to reach the final images. This series was a chance to explore visually representing the content of the books in interesting ways, while still matching the stylish aesthetic of the Penguin instagram page.

This was a branding project where the client has been running a small business teaching music to local adults and children since 1998. The brand uses this heritage and a connection to the local area through hand-drawn illustration, inviting colours and a bold legible logo.